Firstfolio acquires eChoice

Firstfolio signed an agreement on the 14th October 2008, to purchase the $2.6 billion mortgage book and online retail sales platform of eChoice, Australia's leading online mortgage platform. 

Established in 1998, eChoice offers a significant growth platform for our New-Loan product and an advanced technology platform, and will introduce new borrowers and intermediaries into our distribution network. 

eChoice has a client database of more than 60,000 and each month generates in excess of 150,000 unique visits resulting in several thousand new mortgage applications.  Our focus will be to grow this pipeline. 

The announcement marks a major milestone in Firstfolio's growth, lifting the value of our mortgage book above $10.5 billion and confirming our position as a leading non-bank mortgage and financial services company in Australia.