Our Brands
The Firstfolio Group includes:
AFE
The AFE team, based in Perth Western Australia, is a professional group of finance brokers delivering a variety of financial services. Established in 2002 AFE quickly became a leader in WA for delivering quality home loan and car finance facilities read more…

Apple loans
With the acquisition of The Apple Group in May 2010, FFF expanded its geographic coverage to Tasmania. The Apple Group is an established financial services provider in Tasmania and now includes: The Home Loan Shop, Mortgage Solutions Tasmania, Apple Loans, New-Loan Tasmania and Apple Financial Services read more…

Club Financial Services
Club Financial Services is one Australia’s fastest growing and most vibrant mortgage lending and loan broking businesses. With 25 franchises across Australia, Club prides itself on offering a transparent, friendly and local service to every customer read more…

eChoice Home Loans
eChoice is Firstfolio’s online mortgage broker platform. For over ten years eChoice has been Australia’s best known internet lending service. Firstfolio acquired eChoice in October 2008 and established itself as a leading player in the online financial services space read more…

First Chartered Capital
Founded in Queensland in 1988, First Chartered Capital has grown to become one of Australia’s largest finance broking companies with offices throughout the east coast of Australia and growing read more…

LeaseChoice
In April 2010, Firstfolio entered the asset finance market through the acquisition of Leasechoice – specialists in business equipment finance and leasing solutions. LeaseChoice operates via a nation-wide network of Third Party Introducers, including Equipment Vendors/ Suppliers, Non- Bank Financial Institutions, Mortgage Aggregators and Commercial Finance Brokers read more…
National Finance Club
National Finance Club (NFC), an independent Mortgage Manager, was formed in 2002 and specialises in providing lending solutions to borrowers via its key distribution channel of industry accredited brokers Australia-wide read more…
New Loan
New Loan is Firstfolio’s exclusive wholesale product offering. With low operating costs and no branches it aims to be a leading online mortgage lender. The brand’s flagship product is the New-Loan Advantage Rate; a low rate home loan, packed with features and flexible enough to meet the changing needs of customers read more…

Xplore Capital
Firstfolio acquired Xplore Capital in April 2010. Xplore is a direct retailer and marketer of mortgages and financial services and had a mortgage book of $400 million when it was acquired by Firstfolio read more…


